For 3+ years, I’ve been working with Octograph to grow its lead generation through Google Ads.

The challenge in 2026 was to expand the focus beyond the local market and scale into international markets, while keeping acquisition efficient.

So the mission was straightforward:

Find what was working. Cut what wasn’t. Optimise around the actions that actually mattered.

Compared with the same period in 2025, the campaigns generated 39.47% more leads, with a 55% lower cost per lead and a 30.86% higher conversion rate.

Across our 3+ year collaboration, conversions have also increased consistently year over year, by around 40%.

A big thank you to the Octograph team for the trust and the collaboration over the years. It’s been great to be part of the brand’s growth and to keep building on what we achieve together.